Privacy
Last updated 12 August 2026
BetSwifty shows bookmaker and exchange prices. It has no accounts, takes no payments, and asks for no personal details — there is nowhere on this site to enter your name, your email address or your card. This page explains the little that is stored anyway, and how to change what you allow.
Who is responsible
The controller for this site is Swift Ideas Ltd. If you have a question about anything here, write to hello@swiftideas.com.
Your cookie choice
Loading your current choice…
Nothing owned by Google loads until you accept. If you decline, or simply never answer, no Google script is requested and no Google cookie is created.
Cookies
| Name | What it does | Set by | Kept for |
|---|---|---|---|
| bsw_gate | Proves you entered the site password, so the value terminal does not ask again on every page. It holds a signed proof, never the password itself. | BetSwifty | 30 days |
| _ga | Lets Google Analytics tell one browser from another. Only after you accept. | Up to 2 years | |
| _ga_EBPHX3W2H5 | Keeps Google Analytics session state. Only after you accept. | Up to 2 years |
bsw_gate is strictly necessary and has no consent banner, because without it the password gate cannot work at all. The two Google cookies are optional and are the only thing the banner is asking about.
Settings kept on your device
These are stored in your browser's local storage. They are your own settings, they never leave your device, and they are not sent to us or to anyone else.
| Key | What it remembers |
|---|---|
| bs.consent | Your cookie choice, so the banner asks once rather than every visit |
| bs.filters | The filters you set on the board |
| bs.deck | Whether the filter panel is open or shut |
| bs.books | Whether bookmakers show as logos or as names |
| bs.hidden | Which bookmakers you have switched off in Settings |
| bs.odds | Whether prices show as decimals or as fractions |
| bs.raceview | Whether the races view draws a grid or a list |
| bs.legend | Whether the legend is expanded |
| bs.slip | The selections in your bet slip |
Clearing your browser's site data removes all of them, including your cookie choice — after which the banner will ask again.
What the analytics measure
If you accept, Google Analytics records events describing how the site is used:
- which view you opened — the market board, the race list, a race, a horse, the multi builder
- which bookmaker's link you clicked through to
- how many selections your bet slip held when you added one
- which filter control you used, and whether a search returned a match
- whether an attempt at the site password succeeded
- the page address, referrer, approximate location, device and browser
What they never contain
These are excluded deliberately, in the one module where every event is defined, rather than left to each place an event is sent:
- The name of any horse you looked at. A horse's page address contains its name, so automatic page tracking is switched off for those views and the event reports the kind of view alone.
- Anything you typed into search. Only whether it matched.
- The site password, or the cookie that proves you entered it.
- Any name, email address, postal address or payment detail — the site holds none of these about anyone.
Because entry is one shared password rather than an account, these records describe browsers, not people. We cannot tell one subscriber from another, and no report built on this data can.
Measurement that runs without cookies
Vercel, who host this site, count page views and measure loading speed for every visitor. This runs whatever you choose in the banner, because it sets no cookie and creates no identifier that could follow you to another site. It is what makes the visitor count honest: an audience figure drawn only from people who agreed to be counted is shaped by how the banner was worded.
Who else receives data
| Who | Why | When |
|---|---|---|
| Google Analytics, and Search Console for how the site appears in search results | Only after you accept | |
| Vercel | Hosting, plus the cookieless visitor count and speed measurement above | Every visit |
| Supabase | The live price feed. Your browser connects directly to receive price updates | Every visit to a price board |
Some of these process data outside the United Kingdom. Each publishes the safeguards it applies: Google, Vercel and Supabase. We do not sell data, and we do not use any of it for advertising.
Why we are allowed to do this
- The gate cookie: strictly necessary to provide a service you asked for. It cannot be refused without also refusing the site.
- Analytics cookies: your consent, given in the banner and withdrawable at any time using the buttons above.
Your rights
Under UK data protection law you may ask for a copy of your personal data, ask for it to be corrected or deleted, or object to how it is used. Write to hello@swiftideas.com.
In practice there is very little to give you: without accounts we hold no name, email or identifier for you, so we usually cannot connect any stored record to the person asking. If you want the Google Analytics record for your own browser removed, say so and include the date and rough time of your visit.
If you think we have handled your data badly, you can complain to the Information Commissioner's Office at ico.org.uk.
Changes
If what the site collects changes, this page changes with it and the date at the top moves.